Thursday, December 4, 2008
NIKE AIR 'CRAZY' FORCE 1 (MICHAEL LAU)
Nike and its long-time collaborator, pioneering toy designer Michael Lau, have teamed up again to create the Nike Air 'Crazy' Force 1 sneaker, the ninth launch in the Nike 1World AF1 Project featuring a total of 18 influential style leaders in sports, music, art and design.
Lau’s Nike Air 'Crazy' Force 1 is a wearable quilted tribute to sneaker-loving craziness. Special design features include:
- an upper-shoe made entirely from white padded leather with white quilt-patterned stitching;
- a back heel detail with a series of five x five-count scrawls in gold, to pay tribute to the 25th anniversary of Air Force 1;
- crafted polished shoelace tags, with “CRAZY” written on the left foot, and “SMILES” on the right, honoring Lau’s infamous 'Crazy Smiles' production series;
- a removable white sole insert with abstract pencil scribble art.
True to the legendary collectible style of all Michael Lau creations, the much-hyped highlight of this piece is its special packaging: a boxed set featuring a pair of Nike Air “Crazy” Force 1s and a “Crazy Michael” vinyl toy figurine. To launch the Nike Air 'Crazy' Force 1, Lau converted his MICHAEL GALLERY in Hong Kong into a voyeuristic-gallery experience. Guests can walk through a long white tunnel with quilted walls, where 25x peepholes allow them to look into 'animated art pieces' created by him. 'We’re all a bit crazy when it comes to sneakers,' says Lau. 'This project is very special to me because the 1World AF1 Project has allowed me to honor the legacy of Nike Air Force 1 in my own crazy way.'